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Wholesale Markets

Wholesale Markets
Wholesale marketing occurs when a producer of a good sells it to an individual or company that intends to resell it, usually under a different brand name and at a greater price. Many local farmers and mid-sized agricultural producers participate in whole-sale marketing, producing crops and selling them to a number of buyers that may represent local or large grocery chains, who then resell those crops to their own customers. Unless they manufacture their own goods, retailers are dependent on wholesale marketing. Wholesale markets significantly improve the efficiency in the distribution of goods, merchandise, and food and encourage competition by creating conditions demanding of transparent and relatively low costs. Access to market information for various entities or companies is also enhanced. 
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